About Web Profits
In 2018, Web Profits went through a business restructure. What did this mean for them?
- A refined focus on delivering consistent, high-quality experience & service
- Larger clients & higher expectations on what’s advised
- A higher standard of communication across all Consultants than previously required
- A need to up-skill the team’s capacity as consultants & empower them to do more than traditional agency work
We were careful to keep in mind that Web Profits had run leadership sessions in the past but the session lacked follow-through, therefore, training didn’t stick. This paired with the fact that given their unique key service offering, ‘Fluid Marketing’, there was no proven framework for teams structured like those at WebProfits.
A unique aspect to the Web Profit model is that each Fluid Lead (Project Manager) has their own unique way of working, so quite often team work / collaboration styles can be really different.
Through client briefings & data collected through the pre-session survey, The Dream Collective went on to create a tailored a Communication Masterclass, designed to equip all attendees with the required to skills needed to communicate with confidence as a consultant.
The x2 half-day interactive workshops were broken down into 3 key communication capabilities:
- Communicating Value With Confidence
- The Art Of Story Telling For Better Presentations
- Establishing Authority & Building Open Relationships
- The company: Web Profits
- Service: Consulting & Bespoke Training
The Dream Collective put together a bespoke training for my team, and they nailed it. They understood the complexities my team were faced with, they took on our language and our challenges and made the content relevant, engaging and massively thought provoking. The team engaged and took a lot from it - mainly just wanting more and more from them!
Head of Digital Consulting, Web Profits
The results & takeaways
Across the 2 sessions conducted, we saw:
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Hear from other leaders that have walked the path with us
eBusiness Implementation Manager , ComputershareI came with a demotivated approach to my leadership style and how I had been performing, having not been challenged for a while except with workload. Day 2 was an invigorating day with exceptional speakers who woke 'ME' up and cleared my head.
Media Account Manager, Zenith MediaIt was such a great experience, I was really inspired to meet so many fantastic women and participate in some really thought provoking and challenging workshops. I think that all of the events were excellent. Particular highlights were absolutely the dinner with a mentor which was so so so valuable and the workshop intensives.
Senior Account Manager, Canon AustraliaThis was the best training experience I have been to because we not only learnt some invaluable lessons from a personal perspective, we also learnt how to pass this on to our teams, whilst forging some really great relationships/contacts along the way. I really enjoyed having different presenters for each think tank - particularly as each of them were really engaging and practical.
Marketing Director, APN OutdoorThe program was well-balanced, inspiring, great selection of speakers and the dinner with a mentor was a brilliant opportunity to meet and ask questions of inspiring women in leadership. Meeting the amazing cohort of women - we had a terrific group and I learnt a lot from each of them, connected with lots of them and feel like I have come away with an inspiring network of even more women. The panel was so good and the little nuggets of gold they all offered was really valuable.
Office Manager, BCG ConsultingI found the program extremely inspiring and well thought out, the content and external facilitators were engaging. Resilience, leadership and negotiation were extremely applicable to my role and dinner with the mentor was fantastic. Very intimate and inspiring. Project management and design thinking were not as applicable to me but still very interesting. Dinner with a mentor is just amazing, this was so intimate and meaningful and I left feeling very inspired.
Team Leader, HCF AustraliaI got so much out of completing the course. Personally & professionally. The Networking drinks were a great way to break the ice and meet some people prior to starting. I particularly enjoyed the Fireside Chat and listening to different opinions and stories. The Think Tanks were varied and some were more relevant to my role than others, however I took valuable feedback from every one that could still be implanted in my day to day.
Account Director, StarcomI feel like 3 weeks on I feel even more value from this course than I did the days after. I came away with so much information in my brain I had no idea how I would implement it. As all the leaders said "practice, practice, practice" and I have used so much already and am even working with HR on my learning for internal training.
Audit Manager, HILTII am really grateful that I got the opportunity to join this program. The most important take-away I have from this program is that I have a different way of evaluating myself, which in turns makes me more confident in who I am. It is also great to know that I am not alone in this journey and that I am sharing the same path with so many like minded young women out there.
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